VOLA, a company that has been in operation since 1968, is widely recognized for its contribution in improving the quality of life. The company gained prominence by introducing a revolutionary modern tap to the global market. Despite the passage of time and changing consumption patterns, VOLA remains committed to the idea that good design should endure for generations. The original design, conceived by Arne Jacobsen and based on the visionary concept of VOLA’s founder Verner Overgaard, featured a concealed, wall-mounted mixer tap with only the handles and spout exposed. This design has become synonymous with the epitome of a modern tap. While VOLA has made updates to the internal mechanisms of their products to enhance longevity, the design itself has remained unchanged.
However, VOLA’s impact extends beyond their products. Their story encompasses various aspects of life, from private residences to public spaces, and from shared experiences to solitary moments. Their influence spans generations and extends into the future.
The question arises: How has VOLA managed to maintain its position at the forefront of design? The answer lies in their adherence to the Danish design legacy, which serves as the foundation of everything they do. Danish design is rooted in the individual and society as a whole, prioritizing the human experience. It has gained worldwide recognition for its minimalist forms, use of genuine materials, and emphasis on craftsmanship and durability. In every Danish household, it is not uncommon to find at least one classic Danish design piece passed down from previous generations.
However, Danish design encompasses more than just aesthetics and craftsmanship. It is also celebrated for its focus on the sensory aspects of design. How a design feels is deemed crucial for its existence, and designs that cater to the senses contribute to a more enriching and enjoyable lifestyle. This balanced approach between aesthetics and functionality is deeply ingrained in VOLA’s ethos, influencing not only their products but also their overall philosophy.
Furthermore, VOLA’s commitment to design excellence is shaped by their intrinsic connection with the Danish way of life, which places great importance on meaning and purpose. The Danish approach embraces thoughtfulness and a sense of slowness in everyday life. They value the quality, significance, and genuine value of things, eschewing excess and advocating for a simple lifestyle. Interestingly, this Danish attitude, which comes naturally to the Danes, has garnered admiration and is now being sought after by people in other countries.
One of the key aspects that sets VOLA apart is their unwavering dedication to durability and longevity.
Their designs are timeless, but their commitment to longevity extends beyond mere appearance. VOLA’s unique modular system allows all their products to be customized to fit any space and design. By adhering to their original design principles, VOLA is able to provide parts for every product manufactured since 1968. Obsolescence is not a concern with VOLA, as all their products are repairable. The company only introduces new products when there is a genuine need, rather than simply following trends.
VOLA’s approach is driven by a belief in personal and collective responsibility, which they view as the right path in a world where such accountability is crucial. Although it may not always be the easiest route, it is the only path VOLA has chosen and will continue to follow.
Läs mer på: se.vola.com
Photography by Andrea Papini, Alex Wilson, Irina Boersma
This is a cooperation between HOOM and Vola. You can follow them on Instagram: vola.denmark